In these unprecedented times, many businesses are accelerating plans to open up direct-to-consumer (D2C) sales channels.
Shopify Plus offers brands and retailers the fastest and most cost-effective route to market of any enterprise ecommerce platform. That said, there’s still plenty to consider when setting up an online store - especially if you’re going online for the first time.
Over the past 10 years we’ve helped many businesses launch online stores or migrate from one platform to another. Here we list 6 areas to consider when undertaking such a project on Shopify.
1. Product data
The area which often requires the most effort - even if you have only a modestly-sized catalogue of products.
Another major area of consideration if you're going online for the first time.
- what payment methods will you offer? Shopify Payments
offers a range of card and device payments more or less out-of-the-box, and you can also easily add alternative payment methods such as PayPal Express, Amazon and Klarna. Be sure you’re on top of your fees, and also your payment capture workflow: are you capturing the payment on order placement, or later?
- who’s delivering your orders? What tracking information can you provide to your customers? Configure your delivery rates in Shopify, or consider working with a delivery partner such as Shipstation
to give you added functionality.
Future Integration - for a quick launch, you may be looking to manage your orders entirely within Shopify - which is simple to do. In future however, you may want to integrate with another system for order management and stock control. Be sure you know your plan before you launch - having a roadmap in place will help avoid nasty surprises down the line.
Going fully global - offering your store in multiple languages for example - is probably not an option for a quick start project. However it may be worthwhile to allow overseas visitors order from you as a first step. If so, there are a few basics to consider...
4. Have an app strategy
Shopify apps offer a great way to add functionality quickly and easily to your site and can really help a quick launch. If doing so, do consider the following:
Do you need an app - the functionality of some apps may be achieved by a small amount of custom work by your agency/SI. This may be preferable and could present a more integrated user experience.
Performance considerations - many apps add additional code to your store - too much of this can negatively affect the customer experience. Choose apps carefully and make sure you know what the impact is likely to be. We have a handful of essential, trusted apps that we roll out on most projects.
5. Data migration
If you’re moving from another platform, be mindful of the following:
In any project ‘feature creep’ is often a major factor behind project delays. Whilst it may be tempting to add as much functionality into the mix as possible, we’d usually advise aiming for as limited a scope as possible. It’s usually better to start trading as soon as possible and work from there - once you’re up and running it may be that features you thought were important are not as essential as you thought.
Are you interested in launching on Shopify Plus and getting to market quickly? If so we’d love to talk about helping you do it as effectively as possible. Drop us a line at [email protected]te.co.uk.