+44 (0)113 830 22 64

Mamas & Papas

Shopify Plus / Design & UX / Build / Analytics

Mamas & Papas appointed Onstate to replatform its E-commerce operation from Hybris to Shopify Plus. The project called for the development of key integrations and customisations to enable a smooth omnichannel customer experience. We overhauled the design of the store and replicated all existing functionality. Taking advantage of Shopify Plus' lower TCO, increased agility and providing a platform for future growth.

Issey Miyake

Shopify / Design & UX / Build / Analytics

Issey Miyake the Japanese design legend, and technological fashion innovator entrusted Onstate to deliver its first UK dedicated e-commerce experience on Shopify. Unifying multiple sub-brands under an engaging front end while supporting an established integrated ERP system was critical to its success.

Baudoin & Lange

Shopify / Design & UX / Build / Analytics

When Baudoin & Lange works towards a simple goal, to deliver the most comfortable shoe money can buy, it's understandable why it creates a stir internationally with fans around the globe. Their e-commerce solution needed to match, with almost as many custom elements as their range. This build required flexibility in the reusable content templates, with particular consideration in the crafted UI for navigation and filtering.

Crockett & Jones

Magento / Design & UX / Build / Analytics

Crockett & Jones is a heritage English shoe maker with a global following. It needed to replicate the service for which it is famous in its stores, online. We integrated Magento with WordPress enabling Crockett & Jones to tap into its vast archives of content and subject matter expertise. By intelligently linking and relating content throughout the store, crockettandjones.com offers visitors some of the richest and most detailed product pages you will find (crockettandjones.com/montpellier-tan-calf/).

Brown Thomas

Design & UX / Build / Analytics

We've been working with Ireland's leading department store, Brown Thomas, since we launched its first transactional website. Today our team leads Brown Thomas' UX design, delivering a range of multichannel services in an interface that surprises and delights. 

John Greed

Magento Enterprise Cloud / Design & UX / AWS / Build / Analytics

Comprehensive product personalisation, advanced custom promotions and support for complex bundle products. Then, a raft of user-focused tools including split payments, Nosto-driven recommendations, bespoke Google Analytics implementation and enhanced Klevu search. All within a package that at peak trading times can receive several hundred orders per hour.


More work examples

Your customers

They’re always first and centre in everything we do.


We’re in it together, collaborating and challenging one another, to achieve the very best.


You’ll work directly with our talented team of UK-based experts in UX, design, development and more.

Our Partners

The people we trust to give you extra support where you need it.

Our platforms

Shopify / Shopify +

The number one choice for retailers and brands looking for agility, flexibility and scale.

Magento 1 & 2

With a strong background in Magento 1 & 2 development, we're able to help you maintain and develop your store.

Salesforce Commerce Cloud
(formerly Demandware)

Massive scale, powerful retail feature set, AI-driven personalisation plus optional POS and order management. Demandware is the leading SaaS ecommerce platform for Enterprise.


We partnered with Onstate for our migration to Shopify Plus and from the offset they integrated into our business and project team well. We collaborated on design, build and test and the entire team were a delight to work with. They showed attention to detail on a complex project, were quick to react when issues arose and their direction and experience was invaluable. The team are passionate about Mamas & Papas, calm and considered where required and are respected 
by all teams in house.

Jo Molineux
Mamas & Papas - Digital Director

In the press

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+44 (0)113 830 22 64



Chris Marshall - Retail Director / Linkedin

Rich Day - Creative Director / Linkedin


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How to find us

Onstate Limited
Unit C2 Canalside Buildings
Graingers Way
LS12 1AH

+44 (0)113 830 22 64


Company no: 07115573

Human-centred commerce