Giving male grooming brand, Scrubd, a makeover

Background

When Mark Helvadjian was unable to find a premium, all-natural bar of soap for men, he decided to create his own. And so he created Scrubd. It's mission: to help men feel great in their skin.

Brief

Design and build an online store reflecting Scrubd's bold visual identity. As the brand destination, storytelling and detailed information on the products is key. We designed the CMS to enable the Scrubd team to showcase the range of all-natural ingredients on rich product detail pages. 

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