Nigel Cabourn is a British fashion designer known as a pioneer of vintage inspired clothing. He creates effortlessly cool ranges that draw inspiration from military fabrics, the great adventurers and from a lifetime of travelling the world, establishing an enviable and extensive collection along the way.
Onstate is delighted to have been able to work on the recent refresh of the Nigel Cabourn Shopify store. Running through the fabric of Nigel Cabourn is a common thread of longevity and integrity, a great starting point for an applied design system that aligns the brand ethos with the online experience.
Through an emersion in the brand we were able to quickly understand how we could evolve the online store, and deliver a pain free project that provided improvements across the whole online shopping experience.
Nigel Cabourn is a brand that celebrates a story, either as an influence for a design or as a journal entry detailing a fascinating customer tale. We created custom pages for the blog, to help connect products to the prose.