Makers of some of the most comfortable and exquisitely crafted shoes going, Baudoin & Lange appointed Onstate to handle their replatforming having outgrown their previous online store.
Delivering the vision of the brand owners required extensive customisation of the category and product pages. Another key challenge was communicating the structure of the growing range.
The intuitive navigation affords returning users fast access to where they want to go, and also helps communicate the structure of the range to those new to the brand.
The brand carries a mix of stocked and made-to-order products. We defined how Shopify's inventory management could handle this, and customised the product detail pages to clearly communicate this to the customer.